It’s Time To Reclaim The Narrative
i-narrative is a grassroots campaign for change. We have been compelled to act due to the surge in uninhibited acts of discrimination against Muslims in Britain.
Our ambition is to create awareness by engaging the community to bring about national change through influencing policy development to protect Muslims.
Previous campaigns and organisations have lacked the independence and/or scope to represent the Muslims as a whole and fully engage in the difficult dialogue that must be undertaken before progress can be made.
i-narrative is a campaign shaped by British Muslims and endorsed by influential community representatives and institutions across Britain.
How is i-narrative different?
i-narrative | Other campaigns / organisations | |
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Autonomous of all governing or commissioning bodies so able to deliver necessary work without limitation | Commissioned and therefore restricted in their scope and ability to affect meaningful change |
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A campaign for the people from the people, engaging with the national voice of grassroots communities. | Present a top down approach in line with the aims of the government or commissioning bodies. |
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Politically neutral therefore able to support, challenge or influence the status quo whenever and however necessary. | Politically affiliated groups toe the line of the government or their party. |
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Self funded | Funded campaigns are bound by funders’ criteria |
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Nonpartisan, free from party affiliation, bias or designation | Officially attached or connected with an organisation or group |
Timeline leading to the creation of i-narrative

Own the narrative…
Be part of the change, get involved and reclaim the narrative.
Join the conversation on our social media channels: